Have you ever wondered about the different ways to use digital signage in senior living communities and long-term senior care centers?
With the increased use of technology – even among older generations – and modern ways to connect with people, there has never been a better time to utilize digital signage in a more involved and impactful way.
Specifically, digital signage in senior living communities is an innovative way to engage and connect with residents and tenants. This engagement and connectivity is a unique opportunity to foster a more meaningful relationship between them and your organization, which they will no doubt appreciate!
However, while you might already see the value in this modern marketing solution, many often wonder what the best way is to use digital signage in senior living communities and senior care centers.
At Studio 78, we’ve been helping clients in the senior care industry utilize digital signage in creative and game-changing ways that amplify their business growth. Find out what we recommend by reading our short guide below.
8 Ways to Use Digital Signage in Senior Living Communities
Utilize Helpful Wayfinding
This is one of the most helpful ways to use digital signage in senior living communities, long-term senior care centers, assisted living communities, and nursing homes.
With interactive wayfinding on a touchscreen kiosk, visitors, tenants, and residents can easily navigate the building and find exactly who they’re looking for in just a few taps.
Display Updated Menu Boards
Do your daily food menus change regularly? Keep your residents, tenants, and visitors updated on what’s for breakfast, lunch, and dinner by broadcasting updated menu boards on digital signs throughout your senior care center.
In our experience, this is a top way to use digital signage, as many community members endlessly appreciate being up-to-date with what’s going to be on their plate!
Broadcast Your Campus News
Digital signage located throughout your senior care organization is a great way to share community news!
For instance, is it a resident’s birthday, or did someone just win a giveaway prize? Broadcast this smile-worthy news via digital signage displays located throughout your campus so that your whole community can be aware of the news.
Believe us when we say, sharing information with digital signage is far easier and much faster than with a flyer or newsletter!
Highlight Staff Members
If you have an exceptional staff member who goes above and beyond when caring for residents or tenants, why not highlight their hard work by sharing their name and picture on digital screens throughout your senior living community?
Not only does highlighting staff members make your team feel seen and appreciated, which in turn increases staff retention, but this will also foster a sense of familiarity between your staff members and residents for overall better community culture.
Share Weather Updates
Is there a storm coming or a heatwave on the horizon? Use digital signage in your senior living community to share local weather updates with residents, tenants, and visitors.
As you already likely know, people love to talk about the weather! So why not make it easy for them with regular weather updates posted daily around the building via digital signage?
Broadcast News
Staying up-to-date with headline news is a vital piece of feeling like a part of the community. Digital signage that can change in an instant to deliver real-time headline news is one of the best ways to foster a sense of connectivity and involvement between your residents and important happenings.
Share Class and Activity Schedules
Does your senior living community or long-term senior care center offer classes like exercise or art classes? Keep your residents updated on the activity schedules with digital signage!
For example, if one of the classes has to be canceled due to an unexpected emergency, you can seamlessly broadcast the class cancellation via digital signage to efficiently update all of your residents and tenants.
Play Infotainment
At Studio 78, this is one of our favorite ways to use digital signage in senior living communities and long-term senior care centers! By using digital signage to play and broadcast entertaining information, you can effortlessly build a sense of community and facilitate engagement between residents and tenants.
And, let’s be honest, who doesn’t love entertainment? Whether it’s a pop quiz, trivia, or an inspirational quote, seniors and elderly people adore talking together and having a good time with exciting and fun entertainment.
Studio 78’s Digital Signage Solutions for Senior Living Communities
Are you ready to start using digital signage in your senior living community or long-term senior care center?
This valuable digital marketing solution can help grow your business by providing entertainment, fostering engagement, and building a strong connection between your residents and brand, which will no doubt help grow your resident base by attracting new prospects.
At Studio 78, we specialize in helping assisted living communities, independent living facilities, skilled nursing homes, senior care centers, and other long-term care communities utilize digital signage to amplify their business and increase ROI for expanded growth year after year.
Interested in learning more? Click here to see our senior living digital signage solutions in action, or get in touch with us by calling 320.762.6551 or emailing sales@studio-78.com.
